I believe that one of the most important identifiers is a company's logo. A successful logo shall be used as a visual interpreter of the company's culture and its business in an unusual way. Defying logic, it operates at an emotional level and appeals to a wide audience through shared human values. Consequently, it is vitally important that a company's identity is developed very carefully, avoiding negative emotions, meeting the company's strategic goals, reflecting its philosophy and highlighting its uniqueness.
Applying your new identity to your business documentation such as stationery, business cards, annual reports, as well as your company's printed advertisements could be one of the most complicated and tedious parts of the corporate identity development process putting in hand that your logo will be delivered in vector format witch insures high quality no matter what the size you want.